Building growth engines for 10M+ users at one of the world's top 3 crypto exchanges. Setting standards competitors are forced to follow.
About
I lead 5 specialized teams — Campaign Ops, User Growth, Paid Media, Learn & SEO, and Web2 Partnership — operating the full user lifecycle for 10M+ users at Bybit.
My career at Bybit has been defined by one principle: build systems that competitors are forced to copy. From the industry's first on-chain holding tasks (Binance followed 3 months later) to the largest trading competition in crypto history ($104B WSOT volume), every innovation we ship raises the bar for the entire industry.
Operations should feel like product. Every campaign is a feature. Every touchpoint drives measurable value. Every process gets AB tested, iterated, and scaled — or killed.
Flagship Projects
The campaigns that defined Bybit's market position.
Mobilized all BUs into a unified war room. Invented new PvP modes — 1v1 trading duels and Token Clash. Generated $240B in volume. Achieved highest ROI in 3 consecutive years.
Launched RWA trading category with minimal spend (~$50K rewards). Spot daily traders surged 564%, Perp +338%. Generated $1.56M in fee revenue — a 31x ROI that proved the RWA thesis for the entire company.
Created the bbSOL GameFi pet — 1.5M participants ATH, 2/3 adopted bbSOL as profile picture. $1.2M prize pool. Cross-BU collaboration with DBU, SBU, Fiat, Card, VIP. First CEX to launch LST via Solana partnership.
Prediction Room, Livestream, Group Chat. 500 AI bots seeded 26% of early content. DAU hit 152K — #2 page across entire Bybit app.
Industrial-level DeFi API integration with 11 ecosystem partners. DEX-to-CEX funnel native to both worlds.
Cut quarterly campaigns from 500 to 100. Removed 44 low-ROI live campaigns. Fixed 28 violations affecting 1.5M users. Zero compliance incidents.
FIFA Final tickets package. Industry-leading 89.3% CVR. $12M fee revenue.
Industry Firsts
Conceived, built, and shipped before anyone else in crypto.
Industrial-level DeFi API integration. On-chain tasks → CEX rewards.
520K participants, $119B volume — surpassing WSOT 2024.
PDD-inspired progressive unlock. CVR surged 5% → 19.35%.
Feed-to-Earn pet. 1.5M participants ATH. 2/3 adopted bbSOL as PFP.
"Double 11 for crypto." 131K participants, 292% of eFTD target.
US election × crypto PK. 140K participants, $20B TVL at 227% target.
Philosophy
"Competitors copy us, and we are willing to see it. We want to be the pioneer — not the follower."
— The principle behind every campaign we ship
500 campaigns cut to 100. Fewer, bigger, better. Quality × precision beats volume × spray.
Every campaign should feel like a product feature. Productize, templatize, scale — or kill it.
No gut feelings. Every major decision through rigorous testing before scaling.
Build the engine at HQ, let regions customize. Centralized governance, decentralized execution.